What makes a hook go viral in 2026?

The 2026 algorithm has moved beyond "shock value." Today, it prioritizes Hyper-Specificity and Curiosity Gaps. If your hook is too broad, users scroll. If it's too confusing, they scroll. You need the "Goldilocks" zone of intrigue.

The 4 Pillars of a Strong Hook:

• Loss Aversion: Warning people about a mistake they are currently making.
• The "Specific" Gap: Instead of "How to grow," use "This one setting I changed on Tuesday."
• Pattern Interrupt: Starting mid-sentence or mid-action to confuse the brain for 0.5 seconds.
• Relatability: Addressing a niche struggle (e.g., "POV: You're a social media manager at 2 AM").